Gateway to Cultural Management Studies

Gateway to Cultural Management Studies is an exchange programme offered by School of Business and Culture of Seinäjoki University of Applied Sciences. The applicants should be students enrolled at a partner university of Seinäjoki University of Applied Sciences.

The cultural manager’s core competencies include the design and implementation of productions, productization, brand building, and communication. The cultural manager is able to anticipate and assess benefits of productions, be they cultural, economic, or social.

There is a need for the cultural manager’s competencies in the media and entertainment industry, publishing, sports-related productions, advertising and marketing organisations’ productions, art productions (music, theatre, TV, film), as well as game and other interactive productions.

The exchange programme in Cultural Management offers courses in these fields.

The studies include small group work, expert lectures, company visits, learning assignments, project work and practical training in real learning environments.

Course offering

  • Spring semester 2019

    18 February 2019 - 24 May 2019

    PROFESSIONAL STUDIES:  Two Tracks  – Choose One (either Track 1 or Track 2)!

    Track 1:

    Documentary Film Production, 10 ECTS
    Developing Concepts for Web and Mobile Communication, 8 ECTS
    Basics of Video Lighting,  2 ECTS

    Track 2:

    Sociocultural Event, 10 ECTS
    Idea Generation Tools for Planning Productions 2, 3 ECTS
    Partnerships for Productions, 5 ECTS

    In addition, you can choose one of the courses in:


    Renewing Media, 5 ECTS
    Introduction to Social Media, 5 ECTS

    You are also free to choose courses in the categories of ‘Elective Studies’ and ‘Culture and Language Studies’:


    Cross-Cultural Business and Marketing Communication, 6 ECTS
    Sustainable Management, 3 ECTS
    Creating Websites, 3 ECTS
    Music Documentaries in Society and Culture, 3 ECTS


    Finnish Language and Culture, 3 ECTS
    Doing Business in English, 3 ECTS
    Intercultural Communication, 3 ECTS

  • Spring semester 2020

    17 February – 22 May 2020

    Professional Studies:
    Knowledge of Art, 3 ECTS
    Service Design, 5 ECTS
    Systematic Marketing, 5 ECTS
    Publication Production, 6 ECTS

    Elective Professional Studies:
    (Choose one)
    Third Sector as an Employer, 5 ECTS
    Editing of Audiovisual Products, 5 ECTS

    Elective Studies:
    E-Commerce Web Design, 5 ECTS
    Digital Marketing, 6 ECTS
    Music documentaries in society and culture, 3 ECTS

    Language and Communication Studies:
    Intercultural communication, 3 ECTS
    Finnish Language and Culture, 3 ECTS
    Doing Business in English, 3 ECTS