Sports and studying at SeAMK

Sports and electronic sports, i.e. esports, are new and interesting fields that offer joint activities at SeAMK. Studies related to sports and esports offer opportunities to learn through practical doing, from branding to coaching and from business to gaming. 

At the South Ostrobothnia Sports Academy, you can combine studying and sports at SeAMK, enabling good results in both. As its own activity, SeAMK also organises  the eSports business study module.

Sports Academy

As a student of SeAMK who plays sports, you can participate in the activities of the South Ostrobothnia Sports Academy, where coaching is offered, e.g. for football, ice hockey, basketball, volleyball, wrestling, baseball, floorball, track and field sports as well as endurance sports and in multi-sport teams. You get to train in top conditions at the The Kuortane Olympic Training Center and Seinäjoki city’s sports facilities as well as in Ilmajoki and Lapua. These facilities, combined with the high-quality learning environments of SeAMK Campus, offer you the best environment to develop as a student and athlete.

An athlete selected as a degree student at SeAMK can apply to the South Ostrobothnia Sports Academy under certain conditions. The Sports Academy is intended for athletes who are at or aspiring to national or international level, who are committed to completing their studies and goal-oriented training.

The Sports Academy offers support for sports through coaching and training places as well as other support services (e.g. testing, muscle care and health services). You will also receive support for creating a personal study and training plan, which will help you advance your university studies.

SeAMK eSports

At SeAMK, you can now study sports business and learn practical skills through electronic sports projects. The project has been planned and piloted starting from spring 2022. From autumn2023 onwards, the courses will be available in Finnish in the autumn and in English in the spring. Once you have completed the project, you will be more familiar with the sports business and will be able to plan, implement and market various events. The course also provides an opportunity to network with other interested students and to get in touch with actors in the field in Finland and internationally.

Content of the study module

The Finnish and English language degree programmes in business administration offer an electronic sports business study module (5/11 ECTS) open to all SeAMK degree students, to which it is also possible to combine other courses in sports business in Finnish (15 ECTS) or in English (10 ECTS). The studies can be included in the degree either as professional studies or as elective studies, depending on the degree programme (discuss this in more detail with your own study counsellor).  The courses do not require any previous knowledge or competence in the game industry, and project work may involve tasks ranging from gaming and coaching to event organization, marketing and management. The module lasts one semester and the intention is to seamlessly continue to develop the activities based on the experiences of the previous group.

Both modules begin with a theory course and continue with a practical project course with SeAMK’s own team(s) through projects related to event organisation and marketing. Currently, SeAMK has its own team in the CS:GO Educational Masters league. In the future, other games may also be included.

Registration for the courses takes place normally through Peppi. However, only limited number of students can be selected for project studies from those who have completed a theory course.  Registration for all courses is open and you can register immediately. Finnish-speaking students can also enrol in the spring’s English-language module if it fits better into their schedules. The studies are completed  at the end of the afternoons or in the evenings, and they do not hinder the completion of studies in your own field.

Sport Business studies at SeAMK

SeAMK has added a variety of sports-related courses that can be used for professional studies or elective studies almost regardless of the degree programme. In the International Business programme, these studies are automatically professional studies.

All Finnish courses, excluding eSports project cours,  can be completed either fully online or with a hybrid model during the evening hours. English courses are standard courses. In the future, the eSports Management theory course will also be offered as an open online course (MOOC).

The studies focus on the social significance of sport, economical and legal aspects, sports technology, sports marketing, sponsorship and personal branding.

In addition, top athletes can participate in the activities of the South Ostrobothnia Sports Academy.

Further information


Johanna Koivula

Student counsellor, Senior Lecturer