Global Master School

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SeAMK welcomes you to the Global Master School 2021. Seinäjoki University of Applied Sciences in partnership with Aschaffenburg University of Applied Sciences (Germany) and University of Missouri - St Louis (USA) organises the international virtual programme Global Innovation Strategy.

Global Innovation Strategy virtual exchange programme

May 14–20, 2021
MBA students from Finland, Germany and United States
Entrepreneurship and Sustainability in a globalised world

Global master School Programme.

Programme

Friday, May 14th

16:00-17:30 – Session 1 – Circular Economy Round 1
18:00-20:00 – Session 2 – Working successfully in (Virtual) Cross-cultural Teams

Saturday, May 15th

16:00-17:30 – Session 1 – Circular Economy Round 2
18:00-19:30 – Session 2 – Entrepreneurship and Innovation – Entrepreneur Mindset and Process
19:30-20:00 – Virtual Activity

Sunday, May 16th

Day Off

Monday, May 17th

16:00-17:30 – Session 1 – Circular Economy Round 3
18:00-20:00 – Session 2 – Digital and social marketing and communications strategies for new product positioning and promotion
19:30-20:00 – Working successfully in (Virtual) Cross-cultural Teams. Debriefing

Tuesday, May 18th

16:00-17:30 – Session 1 – Circular Economy Round 4
18:00-20:00 – Session 2 – Sustainability

Wednesday, May 19th

16:00-17:30 – Session 1 – Circular Economy Round 5
18:00-20:00 – Session 2 – Exam (30 min).

Thursday, May 20th

16:00-17:30 – Session 1 – Results on Circular Economy
18:00-20:00 – Session 2 – Closing Ceremony

Main themes

An innovative Entrepreneurial and Sustainability approach to strategic management.

The outcomes of the programme are to have a vision in terms of Sustainability applying different Circular Economy strategic approaches practically with a simulation game that allows the MBA students to apply and learn about the impact of different possible Circular Economy strategies.

Reflect on how the new dynamics of business and markets require to incorporate new communications skills to consider and implement the different strategies, adapting products and communications that will benefit from having an entrepreneurial mindset and processes.

Considering rapid changing business and having to adapt, not only to this but also to global issues that impact organization such as the Covid-19 pandemic or global warming effect, managers need tools and methodologies that incorporate innovative communications strategies using digital and social marketing strategies.

Global Master School Pre-assignment will be published later.

Learning Outcomes

Understand the impact of global sustainability issues in the world
Being able to consider a Circular economy approach to your Global Strategy
Considering elements of the Climate Change Diplomacy and general sustainability policy in Europe
Learn how to develop an Entrepreneurial Mindset
Be able to evaluate opportunities and understand recent developments in sustainability
Develop social, leadership, and communication skills
Collaborate with a multinational group of MBA Students
Have the opportunity to exchange experiences and ideas on sustainable and entrepreneurial innovative strategies with MBA students from different countries.